Have
you spent thousands of dollars developing a mobile application for your
restaurant business? Chances are that if you have, your investment hasn’t
exactly paid off in the long run. This is due to the fact that users simply
have too many apps on their smartphones, and only download mobile applications
when their favorite restaurant or store pushes them to do so. Get more information
about Custom
Apps For Restaurants
Often
offering discounts and other perks, native applications have been advertised as
a one-stop shop for everything consumers need to have a more enjoyable
experience at their favorite places. Inevitably, they download the app, use it
once or twice, and then end up deleting it so that they can free up space on
their smartphone to download another app from a different favorite place.
The
Answer to Your Problems: PWAs
There’s
good news! PWAs, or progressive web apps, are quickly becoming the most popular
new technology for restaurants and retail stores. PWAs are a cross between a
website and a mobile application. They give usersmost of the same functionality
and features of a native application but can be viewed on a web browser. They
also eliminate the need for users to visit an app store to be able to access
the application. Progressive web applications are taking over; this new
technology can give your company a competitive edge because of the ease with
which they can be used.
Application
Frustration
During
the native application surge, restaurants everywhere developed their own apps;
some even developed multiple apps for different uses. For example, some
restaurants had one application for online ordering and a separate app for
reservations. Imagine the issues this caused for people who eat out frequently;
having multiple apps for each restaurant they frequented was eventually just
too much to keep up with.
These
frustrations along with other disadvantages of apps like necessary updates,
overall slowness and sudden crashes downgrades the general user friendliness of
native apps. These issues warrant a different solution. As you can imagine, the
frustration that is produced from a less than stellar app experience can cause
the user to just give up altogether,which hinders the amount of revenue that is
generated from using the app. At the end of the day, this means a lower ROI for
your business.
Your
Bottom Line
Speaking
of investment, a PWA will ultimately cost you less money to develop than a
native iOS or Android app. A progressive web application can cost
anywhere from one quarter to one half the cost of a native application. In
addition to the much lower costs, the maintenance of a PWA is much simpler. Due
to pre-caching, these apps show the user the most current version each and
every time they are visited. This eliminates the need for the user to download
necessary updates from an app store, which is ultimately just another annoyance
and detracts from the customer’s overall outlook on the experience.
If
you are a restaurant owner, a progressive web app can majorly boost your bottom
line. Forbes reported a 43% increase in sessions per user and a large increase in user time spent on the PWA.The fact of the
matter is that if your customers are happy with their experience at your
establishment, they are more likely to spend their money there. These days,
this also includes the online experience. Point blank: lowering frustration and
giving your customers an all-around smooth experience equates to higher
revenue.
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