Skip to main content

Arfadia, Perintis AI Search Optimization di Dunia Digital Marketing



Dunia digital marketing tengah memasuki babak baru seiring perkembangan teknologi. Era mengandalkan SEO konvensional semata untuk bersaing di Google sudah bergeser, karena konsumen kini aktif di berbagai platform seperti TikTok, YouTube, marketplace, hingga AI platform seperti ChatGPT dan Gemini. Digital marketing



Kondisi ini menuntut strategi yang lebih cerdas dan adaptif, dan di sinilah Arfadia hadir sebagai pelopor AI Search Optimization yang mengubah arah strategi digital marketing. Perusahaan digital marketing dan SEO ternama ini menawarkan dua pendekatan mutakhir: Search Everywhere Optimization (SEOv2) dan Generative Engine Optimization (GEO).

Lewat SEOv2, brand dapat dioptimalkan untuk tampil di berbagai kanal pencarian—mulai dari TikTok search, Google Maps, e-commerce, media online, hingga mesin pencari alternatif. Sementara GEO difokuskan agar brand menjadi jawaban utama di AI generatif seperti ChatGPT, Claude, dan Gemini.

Strategi ini telah terbukti lewat berbagai proyek nasional dan internasional yang berhasil meningkatkan visibilitas digital, pertumbuhan trafik organik, dan interaksi audiens yang lebih relevan. Reputasi Arfadia semakin diperkuat dengan sertifikasi ISO 9001, ISO 14001, dan OHSAS 18001, serta pengalaman mengelola lebih dari 480 proyek skala lokal hingga global.

CEO Arfadia, Tessar Napitupulu, menegaskan bahwa perusahaan masa kini memerlukan strategi optimasi yang mencakup seluruh lanskap digital tempat konsumen mencari dan berinteraksi dengan brand. Menurutnya, pergeseran perilaku pencarian ini adalah perubahan paling besar sejak Google mempopulerkan pencarian informasi, dengan prediksi nilai pasar conversational AI mencapai USD 41,39 miliar.

Ia menjelaskan bahwa konsumen kini memulai perjalanan pencarian dari TikTok, meminta rekomendasi ke ChatGPT, hingga melakukan pembelian lewat voice assistant. Perusahaan yang tidak mengikuti tren multi-channel ini berisiko kehilangan audiens sasaran.

Tessar mengungkapkan, klien yang mengadopsi strategi optimasi berbasis AI Arfadia mampu memperoleh visibilitas hingga 400% lebih tinggi di platform AI dibandingkan pesaing yang masih bertahan pada SEO konvensional. Dengan pendekatan menyeluruh, teknologi canggih, dan rekam jejak sukses, Arfadia menjadi jawaban bagi brand yang ingin memimpin di era digital marketing modern.

Comments

Post a Comment

Popular posts from this blog

Methods for Buying Weed Online in Canada

Canada has always been considered to be the meca for excellent cannabis and cannabis products in the world. We’re talking quality legacy BC Bud containing cultivated reputation worldwide. These days, all of those other country is improving it is weed through the years and of course, even legalized recreational cannabis all together! Have more information about The woods premium cannabis and shopping experience What a time we live in exactly where smoking cigarettes cannabis in public and carrying and buying weed is normalized. Our write-up nowadays will primarily concentrate on tips and tricks to help you buy weed online. You can legally buy online weeds out of your local regulating online site, but everything we are covering right now will be the legacy market email order marijuana websites. Despite the fact that taking hold of your weed from OCS or SDQC has its own positive aspects, numerous still say they may have some approach to take before they catch up to the legacy market in ...
Post a Comment
Read more

The Most Important Reasons to Install a Solar Water Heater Right Now

    Solar water heaters have become a popular choice for both commercial and residential properties as a result of the growing need for environmentally friendly and cost-effective solutions. Solar water heaters help conservation efforts and save a ton of money by converting solar energy into usable heat. To learn more about solar water heater   Green and Long-Term Viable   One of the greenest options for heating water is a solar water heater. You may lessen your impact on the environment because they use solar power, which is a renewable resource. Reducing emissions of greenhouse gases and conserving precious resources are two ways in which switching to solar energy can help make the world a better place.   2. Energy Bill Savings   One way to significantly cut down on energy expenses is to install a solar water heater. High monthly utility expenditures are a common consequence of using traditional water heating systems that rely on gas o...
Post a Comment
Read more

The Complete Handbook on Solar Water Heaters: Using the Sun to Provide Effective Hot Water Solutions

    More homeowners are choosing solar water heaters as a quick, green substitute for conventional water heating systems as energy prices rise and environmental issues grow more important. When choosing solar water heaters, this guide will look at the advantages, guiding ideas, and main factors. Research further regarding solar water heater   Solar water heaters are what?   Solar water heaters heat water for use either domestically or commercially using solar energy. These comprise a circulation system, a storage tank, and solar collectors. Sunlight is gathered by the solar collectors, which then generates heat that is delivered to the water in the storage tank. This method is energy-efficient since it lessens the need of gas or electricity.   Advantage of Solar Water Heaters   Using solar energy allows homeowners, especially in sunny climates, to drastically lower their electricity expenditures. Solar water heaters help to lower green...
Post a Comment
Read more