In today's digital-first marketplace, timing and relevancy can mean the difference between a successful marketing campaign and a waste of ad expenditure. As competition heats up, smart marketers are using intent data to discover and engage in-market buyers—those actively researching and considering solutions in your category—right when it counts the most. Get more information about Learn more What is Intent Data? Intent data is a collection of behavioral signals derived from users' online behaviors such as website visits, searches, content downloads, and social involvement. Platforms such as Audience Smart can identify those who are genuinely interested in buying while filtering the data to match your particular ideal customer profile (ICP). Why Intent Data is Important for Marketers. Intent data enables marketers to approach only prospects that have a clear buy intent, rather than wide demographics. Higher Conversion Rates: Engaging buyers throughou...