So, lets begin with what exactly is a greeting card. Originally, greeting cards derive from postcards ( which are single sided without having the fold ) and are an illustrated, folded card typically featuring a message of greeting or other sentiment. They're able to be either printed or handmade. Now, with the advent of World-wide-web though, virtual greetings cards have evolved which doesnot match into the above-mentioned definition.
Though greetings cards are usually offered on unique occasions like birthdays, Christmas or other holidays, they're also sent on 'non-occasions' to say 'hello' or 'thank you'. They are manufactured and/or hand-made by numerous organizations massive and little. Hallmark Cards and American Greetings will be the biggest producers of greeting cards inside the U.S. It's the UK, exactly where extra cards per head are sent than any other nation. The UK continues as a planet leader within this region, as well as major the planet inside the area of greeting card design and style.
What laid the foundation for the greeting card sector and when and how did it all began ?
The custom of sending greeting cards may be traced back to the ancient Chinese, who exchanged messages of good will to celebrate the New Year, and to the early Egyptians, who conveyed their greetings on papyrus scrolls.
By the early 1400s, handmade paper greeting cards have been being exchanged in Europe. The Germans are recognized to have printed New Year's greetings from woodcuts as early as 1400, and handmade paper Valentines have been becoming exchanged in many parts of Europe within the early to mid-1400s.
However, by the 1850s, the greeting card had been transformed from a fairly pricey, handmade and hand-delivered present to a preferred and affordable signifies of individual communication, due largely to advances in printing and mechanization.
This trend continued, fuelled by new trends like Christmas cards, the very first of which appeared in published kind in London in 1843 when Sir Henry Cole hired artist John Calcott Horsley to design and style a vacation card that he could send to his close friends and acquaintances. Technical developments like color lithography in 1930 propelled the manufactured greeting card industry forward.
Throughout the 1980s the trend started to turn, with buyers growing searching for greeting cards that have been differentiated from the common providing. Inside the late 1990s the industry was clearly beginning to separate in to 3 different segments:
handmade and premium cards
mass-manufactured cards
e-cards
So, that is all about how the greetings card market begun and flourished. Though the current trend will be to send greetings via e-cards, there is certainly the have to sustain the traditional greetings card sector and keeping the age-old tradition of sending greetings card by means of traditional indicates.
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